Ecommerce is evolving faster than ever, and it’s crucial for businesses to keep up with the latest trends to stay competitive. Whether you’re an established business or just starting out, read on to find out what you need to know.
1. The rise of mobile commerce
Mobile commerce, or m-commerce, is the buying and selling of goods and services through mobile devices such as Smartphone and tablets. In recent years, there has been a massive surge in m-commerce as more and more people shift to using their mobile devices for online shopping. Why? There are a number of reasons. For one, mobile devices are incredibly convenient; you can shop anytime and anywhere. Plus, many retailers now offer special deals and discounts exclusively for mobile customers.
Another reason for the rise of e-commerce is that more people are using their phones to research products before making a purchase. In fact, a study by Google found that 77% of Smartphone users consult their phones while in a physical store. It's clear that m-commerce is here to stay and will continue to grow in popularity.
2. The importance of personalization
In a world where customers are inundated with choices, it's more important than ever to offer a personalized experience. According to Forrester, "By 2020, customer experience will overtake price and product as the key brand differentiator." That's why businesses need to focus on personalizing the shopping experience for their customers. From recommending products to tailoring the checkout process, there are many ways to make your customer feel special.
3. The growth of social commerce
Social commerce is on the rise, and for good reason. Platforms like Instagram and Pinterest are ideal for shopping because they let you see and interact with products in a more visual way. Plus, with features like Stories and shoppable pins, it's easier than ever to buy the products you love. In fact, a study by Forrester found that social media referrals now account for one-third of all e-commerce traffic.
4. The rise of voice-activated shopping
One of the most exciting trends in e-commerce is the rise of voice-activated shopping. Voice-activated platforms like Amazon's Echo and Google Home are making it easier than ever to buy what you need with just a few simple commands. This technology is still in its early days, but it's already changing the way we shop. In the near future, we can expect even more features and capabilities from voice-activated platforms.
5. The growth of visual search
One trend that is quickly gaining traction is visual search. This technology allows users to take a picture of a product they like or use Google Lens to scan an object and instantly find similar or related products for sale online. This is a great way to find products you might not have otherwise known about and makes shopping a more interactive experience. We can't wait to see how visual search continues to evolve and impact the e-Commerce industry.
The future of e-Commerce is looking bright, with each year, bringing more and more innovative and exciting trends. It's important to stay on top of these trends so that you can keep your e-commerce business competitive and thrive in the years to come.